Bill Gates, Li Ka-Shing and other big-name investors poured in billions, too. Other huge companies jumped into the market, including Cargill, Tyson TSN-N and JBS. Maple Leaf spent US$260-million acquiring various “meat from plant” brands and promised to spend another US$310-million to build a huge plant-based-protein facility in Indiana. McCain and others as a perfect compromise between sustainability and our continuing love for meat (or at least meat-like products). Not too long ago, plant-based proteins and other “meat analogues” seemed like an ideal solution to both feed an exploding population and avoid the worst effects of climate change. The globe and mail, Source: UN Food and Agriculture Organization At current consumption rates, and with a rapidly growing global population projected to reach almost 10 billion by 2050, the meat business is unsustainable. Beef, in particular, requires an extraordinary amount of land and water to produce, and releases high levels of methane, a greenhouse gas that’s 28 times more potent than carbon dioxide.Īnd over the past six decades, global meat production has quadrupled. Meat production – which accounted for more than 96 per cent of Maple Leaf’s $4.5-billion in revenue last year – is to blame for as much as one-third of human-caused greenhouse gases. It was an unusual message for a meat company. McCain insisted, was an ethical and moral imperative.
The company had long touted its goal of being the world’s most sustainable protein company and had made huge strides in that direction. It was the future of food and a key part of Maple Leaf’s long-term plan. To hear the company’s long-time chief executive describe it, the investment was more than just a business decision. McCain in particular – had for years been adamant about their belief in plant-based protein.
More than any other Canadian company, Maple Leaf – and Mr.
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